Peuterey Fall Winter 2010-2011

Aiguille Noire is the project Peuterey created as a container for testing concepts, objects and materials destined to become a symbol of something that lives almost out of time.
A real total look, where the gray color scheme as the new dominant forces, taking up the colors of a metropolitan location tastes, the Milano Alda Merini, Indro Montanelli, Eugenio Montale.

And in support of the proposed new collection for next winter 2010 2011 here is that the campaign pays tribute to one of the symbols of Milan, the top floor of the Pirelli skyscraper, built in the ’50s by the Italian architect Gio Ponti now becomes the perfect setting to represent the esprit of a collection that is imposed as a continuous desire to evolve and search for unusual paths of creativity.
Setting that seems almost shy away from specific locations space / time, but draws an imaginary future built on fluid shapes and angular lines, where the dynamism is the protagonist.
Starring a man and a woman burst in total white space, with strength and character, the face of the opportunities in life.