New interactive Burberry Campaign Autumn Winter 2010/11

“This campaign protects our authentic and timeless tradition and represents an evolution of the modern way of communicating. Burberry campaigns have always been characterized by the presence of a dynamic English cast and wanted to express individuality and energy behind each of their different creative expressions. Burberry is based on innovation and outerwear and I wish everyone could see the campaign not only looking at the pictures, but he felt part of what we created and that technology, music collections, the attitude and emotions succeed to bring people together. “

These are the words of Christopher Bailey; Burberry Creative Director of the Maison, to explain what has developed new advertising campaign for autumn / winter 2010/11. This is an interactive campaign where you are personally involved, having the ability to click, turn, pause and drag 180 degrees, both picture and video. The main stars are Rosie Huntington Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins Caspar Smyth, Douglas Booth, Gwilym Gold, Rory Cottam, Samuel Fry, Seb and Thomas Brice Penfound, all belonging to the British world and photographed by Mario Testino. Try and tell us what you think.