MSGM Man’s collection fall winter 2010-2011


The fall and winter 2010-2011 MSGM man collection has designed by Massimo Giorgetti try to portray the spirit of “indie.” What it seeks to track, as on a map, a path that has both individual visual expressions as a reference, as the heart of the spirit “indie”: namely, independence, autonomy from the old laws of the market (record, art, and publishing) and the desire to cross new frontiers.

The look on the present and future, also lead a reflection on the past and the triumvirate of great artists who have much to do with the heart of the spirit “indie.”

The first is an icon nineties: Kurt Kobain. His style “grunge”, its sophistication shabby, its intelligent randomness are the figures of many pieces of the collection.

The second is a stylist that you feel too lack: Helmut Lang Its future wild, rough way that re-interprets the military style, his desire to break the rules for a new aesthetic clothing, are also the spirit that has animated the research of fabrics, cuts and even on the fur.

Finally, the current report by Richard Avedon of the sixties and seventies were a source of reality and reflection model in the final definition of each look.

Cotton and wool are the primary tissues of the collection: naturalism, sophistication, precision, everything is sanded, washed, felted. There is a grim time for each inch of fabric.

Words such as luxury, wealth, limited editions are replaced by relaxation, sophistication, comfort and lightness.

Between coats, the coat stand washed and damaged, the nail wool (salt & pepper or check) and the Montgomery completely rethought volumes.

The shirts can have shocking colors of the classic models or micro Scottish fantasies camouflage effect.
The knitting part of the great English tradition and every piece seems to have a history behind it and is “contaminated” by a thin line of fluorescent color.

Among the pants, however, include a new model worker “, proposed in a more dry but retains flavor” hard “tissue and anatomical work.






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